If we are to explain the devices of an extremely efficient strategy to communicate on climate change, needless to say I will talk about street art. I will analyse more precisely the work of Joshua allen Harris, an environmental artist whom I introduced to you on one of my first posts. In 2008, this man created plastic polar bears made of garbage bags that he posed on subway street grates that caused them to periodically inflate and animate. This installation was filmed and used as the Environmental Defense Fund's ad to promote their campaign against global warming. I find this communications strategy really powerful for it has a double impact. First, as this installation is part of a happening, it strikes people in their own environment and sensibilize them to the frailty of a polar bear's life which is not supposed to take place in an urban atmosphere. It suggests that the polar bear has no choice but flee from the melting glaciers he used to call home. The tricks used by Harris are poetic and still particularly visual which helps people remember the situation. Second, making a video ad is always a very effective global weapon for it is the most easy mediatic way to convey a message.
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